Running a business is a lot of work. The first thing you need to do is choose your market and the product or services you want to sell. Once you have done that, the next thing is planning. You can build the momentum of your business by getting in contact with people that are interested in your business. For this you need to do some research, you can do this by studying different channels and brands and understanding how they sell their products. You can mix their strategies and improvise a new one that works for you.
Enlarging your marketing footprint through multiple tactics and channels will offer you a huge payback. Over 85% of consumers prefer a mix of both digital and non-digital experiences with brands and above 65% of consumers make the last call with brands that take care of their needs and treat them like individuals.
Building a strong audience is important for all kinds of businesses. You need to make use of fresh approaches to expand your audience. You can build good connections with your audience by having a solid marketing strategy.
In this blog, we will take about the different marketing strategies and create your own marketing strategies to help you grow your audience.
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Engage your audience through Social Media
Social media can be a huge help to generate effective relationships with your audience. Study proves that people connect better with brands they follow on social media. More than 65% of consumers follow a brand on Facebook. And on the B2B front, above 60% of B2B companies have used LinkedIn paid ads to acquire new business.
You don’t even need a social media manager to execute an effective social media strategy. By creating compelling and interesting posts on social media you can successfully catch your audiences’ attention. For example, if you’re a transcription company like Servixer you can catch your audience’s interest by sharing reviews of your clients and posts revolving around the accuracy and confidentiality your company provides.
You can also gain a lot of attention through user-generated tagged posts. A photographer, for example, can share pictures of scenic locations and ask his followers and friends to do so as well. Once people start sharing your photos, you can post them on social media and surf the tide of the attention it brings you.
Give attention to your audience’s interests
Examine the priorities, engagement habits, buying behaviors, social media activity, favored pricing, and other details of your current audience for commonalities. This data can be used to refresh your outreach and grow your client base.
Let’s say for instance, that your most engaged contacts come from Instagram or in response to a social media campaign then it can be a cue for your to emphasize those channels. For let’s say on live chat your audience is much more responsive to a free consultation with your team rather than a standard quote.
Marketing Strategies to Help you Grow your Audience
Servixer can help you organize all your audience data and connect them. This will help you see the patterns that can provide insight into how audiences respond and identify what they want from you. This will create personalized communications that can help you understand your audience’s need and desire better.
Expand your landing page traffic
By using social media posts, ads, and blogs pointing directly to your landing pages, you can bring a new audience to your site. The use of strong Calls to Action (CTAs) in your marketing can help you immensely with this. Make your CTAs in accordance with the preferences of your audience to encourage more page visits. You can boost attraction to your site by giving a free-shipping offer or a 10% off the first order.
Make sure you have useful information on your landing pages for people who are interested in learning more about your business. You can use multiple channels to broaden your audience and expand your reach. When you know how to effectively engage your audience after getting them on your landing pages, that’s where all the effort pays off.
Postcards can help you stand out
Direct mail is a great way to reach a new audience. The use and effectiveness of direct mail cannot be beaten. Postcards can prove to be a very effective and attention-grabbing tactic to reach a new audience and reconnect with your old customers.
Study shows that direct mail performs much better in multichannel campaigns. It was found that the response rate to direct mail is 41% which is higher than otherwise. Also, customized mail sees a 50% better response. Mailing can help you educate your audience better about your campaigns and also gain more attention when used together with other marketing tactics.